Available Oberlo has been making waves in recent years as the go-to software for dropshippers looking to up their game.

Oberlo: Plans, Pricing, Pros & Cons

Oberlo is a dropshipping app that provides full integration with Shopify and AliExpress, making it easier for dropshippers to find and add products to their store and ship them directly to customers. With some fully automated features and plenty of customization options, Oberlo makes it easy to manage your dropshipping business and keep your customers happy.

But Oberlo isn’t just a Shopify app; it’s also a beneficial resource for dropshipping store owners thanks to numerous blogs, vlogs, online courses, learning guides, and even one-to-one coaching services. Their customer support is also top-notch, with 24/7 support available via email or live chat.

Founded in 2015 by a group of friends, Oberlo is a hugely popular choice in the Shopify app store, and over 100 million products have been sold using the Oberlo app.

There’s also plenty of product customization available with Oberlo, allowing you to alter the product description, image, and even pricing.

The Oberlo starter plan is available completely free of charge, with subscriptions increasing to $79.90 per month. There’s also a 30-day free trial available, and you can continue using Oberlo at your chosen price point for as long as it suits your business model. So, it’s simple to find the perfect level of support and features for your budget and the number of orders you’re likely to fulfill each month.

Oberlo dropshipping key features

Oberlo is packed full of unique features that make it easier to import products directly from AliExpress into your Shopify store. The Chrome extension makes this even more effortless and can be downloaded easily even if you only use the free plan.

Oberlo stock image
The below features are all available on the free plan and are sure to make your dropshipping business more streamlined and efficient than ever before. You can get even more benefits when upgrading your Oberlo subscription (we’ll cover this in more detail later in this Oberlo review).

Easy to import products from AliExpress
Although Oberlo isn’t an eCommerce platform itself, it’s an invaluable link between your online store and suppliers. Oberlo works specifically with AliExpress and allows users to import products directly from the AliExpress database to sell in your Shopify store with just a few clicks.



Customize product details
Once you’ve added products to your import list, Oberlo allows plenty of product customization. Effortlessly import products from AliExpress, then adjust the details to suit your online store’s tone of voice and image. This can include altering the product description and title for SEO or amending the included images.

Automated inventory updates
Another massive benefit of the Oberlo app is that even the starter plan includes automated inventory updates for your online store. This means you don’t need to worry about updating or checking inventory reports, and your customers will never order an item that’s out of stock.

n addition to automated inventory updates, Oberlo offers the ability to bulk update your product prices. This could be increasing the prices to match supply and demand or reducing them for a set time – for example, during a sale or other promotion.

If you upgrade from the free plan, you can also benefit from sales and shipment tracking. This provides your customers (and you) with detailed shipping times and the ability to monitor the packages as they make their way from supplier to buyer. 

How does Oberlo work?

Oberlo lets import products to your Shopify store with just a few clicks. You don’t need to worry about shipping and packaging as the supplier ships the product directly to your customer

Is Dropshipping Legal?

Yes! Dropshipping is 100% legal.

Is Oberlo free?

Oberlo’s Explorer plan is 100% free, and you can use it for an unlimited number of orders. You can check out Oberlo’s pricing plans here. Plus, Oberlo only works with Shopify, which is a paid platform.

Does my country have Oberlo?

Yes, you can use Oberlo to run your own dropshipping store from any country. Your geographic location is irrelevant when you run a dropshipping business because you don’t need to worry about holding physical inventory

Is Oberlo only available in English?

No! Oberlo is available in multiple languages including Spanish, German and French.

Optimized for a global audience

Oberlo works with multiple languages, multiple currencies, and worldwide shipping to enable you to buy and sell products anywhere in the world. Currently, Oberlo is available in English, French, Italian, German, and Portuguese.

When importing products, you can currently only do this in USD. However, you can sell products in any currency by adjusting the settings in your Shopify store.

Signing up

Alternatively, you can also get started using Oberlo directly via the Shopify app store. To do this, log into Shopify, then navigate to the “Products” section. From here, click “more actions” followed by “find more products to sell” to add the Oberlo app to your store to allow the system to create an account for you.

Monitor the progress of your Shopify store with Analytics

Not only does Oberlo make it easy to add products to your online store, but it also helps you run your e-commerce dropshipping business more effectively with analytic tools. These enable you to easily monitor your sales, profits, and costs as you focus on running your business and ensuring happy customers.

Connecting to Shopify

f you create your Oberlo account via your Shopify store, then connecting to Shopify will be automatic. However, if you sign up via Oberlo’s website, you will need to link your account to Shopify.

To do this, head to the Oberlo Admin page and click “create or connect a store.” From here, a pop-up will load, asking for the URL of your online store.

Finding products to sell

Once you’ve created your Oberlo account and connected it to Shopify, it’s time to find products you want to sell! With Oberlo, you can search for products using the Oberlo marketplace and use the search function to narrow down the products you want by entering a product type or category.

Oberlo marketplace
Image source: Oberlo
You can also import items directly from AliExpress by downloading the Oberlo Chrome extension. With this Oberlo app, all you need to do is look out for the blue icon on your Chrome web browser to see when you’re on a page containing items that can be added to your import list. In a few clicks, you can add items to your Shopify store ready for selling.

Available Bestsellers


If you need some inspiration for your dropshipping business, Oberlo also allows users to browse their bestsellers’ categories. This makes it simple for store owners to find trending and best-selling products for their own Shopify stores.

trending products

You can even sign up for the dropshipping newsletter to receive popular product updates in your inbox regularly, so you never need to worry about missing out on the latest consumer trends.

Connecting with suppliers
Oberlo includes three types of suppliers: Oberlo suppliers, Verified suppliers, and AliExpress suppliers:

Oberlo Suppliers

These suppliers have been thoroughly checked and vetted by Oberlo to ensure they’re “legit.” This includes Oberlo checking the suppliers’ operations, warehouses, and business documents, so you don’t end up with faulty products, excessive shipping times, or unhappy customers.

Verified Suppliers

Verified suppliers are also investigated by the Oberlo support team, and these are the cream of the crop. Not only do Verified suppliers have their operations, warehouses, and documents checked, but they also need a proven track record of successful best-selling products. In numbers, a vendor must have processed a minimum of 1,000 orders, have an on-time delivery rating of at least 95%, and have under 2% dispute rates.


AliExpress Suppliers

Besides shopping on the Oberlo marketplace, dropshipping business owners can also add products to their online store directly from AliExpress. These vendors aren’t checked by Oberlo, so you’ll need to do your own research and due diligence to ensure any seller is legit and reliable when importing products from AliExpress directly. Make sure to check customer reviews and shipping information before adding products from any AliExpress suppliers.

Importing products

When browsing the Oberlo marketplace, you’ll notice every product has a blue “add to import list” button, both on the main page and in the product description. Clicking this button will make the product ready for importing and customization.

With the free plan, you can import up to 500 products free of charge every month. If you exceed these limits, Oberlo will still work, but you’ll need to complete the order details yourself when someone buys the product.

The pro plan permits far more orders and includes extra benefits above and beyond what’s available on the basic plan. With functions such as shipment tracking, multiple staff accounts for successful eCommerce business owners, and many more perks that we’ll look at later in this Oberlo review.

How to use the Oberlo Chrome extension

As part of our Oberlo review series, we’ve written another post dedicated to the Oberlo dropshipping app extension for Google Chrome. This extension is a really beneficial tool available on all Oberlo pricing plans and is simple to download and use.

Oberlo extension download success

Once you’ve downloaded the extension from the Google Chrome app store, you can import products from the AliExpress website directly. The extension icon will turn blue when you’re on a page with usable products, and there will be a blue “add to Oberlo” button to click on.

Setting prices


  • Once you’ve found the items you want to sell and have added them to your import list, Oberlo allows you to easily customize products and set your prices.

    To do this manually, simply head to the import page and click on the “Variants” tab. Here, you’ll be able to see the default prices for each item and manually adjust these.

    Image source: Oberlo
    You can also adjust Oberlo pricing in bulk from this tab by clicking the “change all prices” button. From here, you can set a new value for all products or enter a multiplier (particularly handy if you’re having a 30%-off sale, for example).

Managing orders


  • Oberlo doesn’t just leave your e-commerce business after you’ve imported your items into your online stores, but it will also be there to aid you with continuing customer support, including order fulfillment and management.Firstly, when a customer places an order, it will appear unfulfilled on the Oberlo “Orders” page. Next to the product will be an “order products” button. Click this button to order the items from the supplier.

Oberlo will complete the product and shipping information automatically.

Sometimes, when using Oberlo, you might see an order marked as fulfilled, but without a tracking code, this either means that a shipping label has been created, but the product hasn’t been sent yet, or that the order was marked as fulfilled on Shopify but not placed with the supplier.

If you upgrade from the basic plan, Oberlo can also aid with bulk orders. This allows you to order a number of products for different customers in one go. Again, Oberlo will complete all the shipping and product information for you, so all you need to do is enter your payment information.

In the pro plan, Oberlo also provides shipment tracking for your dropshipping products, which ensures you and your customers know exactly where their product is at all times.

Canceling orders

If a customer wishes to change a product or cancel their order, Oberlo makes this quick and easy. Simply head to your Shopify store and navigate to the order page. From here, click on the “more” link on the dropdown menu, then click “cancel order fulfillment” or “void label” to cancel the order. This will automatically update Oberlo, too.

Returns & Refunds

Sadly, returns and refunds are a part of life and something every business owner will have to deal with from time to time. That said, check the terms and conditions carefully to make sure you don’t end up out of pocket!

empty pocket
As per the Oberlo terms and conditions, returns are not accepted by Oberlo suppliers. However, they will issue refunds in the following situations:

The wrong item was received (things like the wrong size, color, or model apply here).
The package was damaged on arrival.
The item was of extremely poor quality.
The product went missing and never arrived.
The estimated shipping times are exceeded.
With the first three situations, evidence will need to be provided by the customer to prove their entitlement for a refund.

If you’re dropshipping directly from AliExpress, it’s essential to read the Buyer Protection Policy for your rights to returns and refunds. Generally, this policy states that if products are substantially different from the description and/or not delivered on time, then the customer will be entitled to a refund.

How much does it cost to use Oberlo?

The services offered by this app vary depending on your budget and business size. The starter plan is totally free and includes many of the tools you need to get started in your dropshipping venture.

It’s important to note that these costs do not include other dropshipping expenses, like your Shopify fees, domain charges, or any marketing / social media fees.

Starter Plan – Free

The free beginner plan is a great way to get started with Oberlo without any expensive commitments. It’s perfect for smaller drop shipping businesses and includes all the main Oberlo features, including automatic order processing, sales reports, and the Oberlo extension for Chrome web-browsers. 

With the Oberlo starter plan, you’ll receive loads of great dropshipping benefits, including:

Import up to 500 products.
Up to 50 orders.
Daily product syncing.
One-click order processing.
Automatic inventory updating
Automatic importing of AliExpress tracking numbers.
Automatic pricing updates and mark-ups.
Change product supplier with one click.
Sales and profit reports.
Dispute management features.
Oberlo Chrome browser extension.
2 digital courses with LevelUp.
Full access to Oberlo eBooks, guides, emails, and blogs.

“I am using Oberlo from last 3 years for Shopify e-commerce dropshipping websites”
What do you like best?
Oberlo provides us the capability to import products from AliExpress with ease. It has a clean interface to manage a large number of products. It allows us to automate the whole dropshipping process from importing products to get orders and deliver to the end customer. It provide chrome extenstion which is very easy to install and use. We can edit multiple products at same time it is reducing our effort.
Review collected by and hosted on

What do you dislike?
The pricing of the Oberlo app is high. It chats support is not responsive as it should be.
Review collected by and hosted on

Recommendations to others considering the product:
It is the only app supported by Shopify to import products from AliExpress, which contains many products in various categories. If you are looking for dropshipping business, use Oberlo to automate complete dropshipping business.
Review collected by and hosted on

What problems are you solving with the product? What benefits have you realized?
We are importing products from AliExpress and managing them using Oberlo for our dropshipping websites and delivering ready-to-use dropshipping e-commerce websites to our clients.”

Farhan A


Common Questions

Does Oberlo really work?

Naturally, when we came to write this Oberlo review and discovered we can sign up for free, we thought it was essential to give this service a try for ourselves! We found that Oberlo really is as easy to use as everyone says and that the entire interface has a sensible layout and simple, obvious commands (which isn’t always the case when it comes to dropshipping hacks!).

The extension for Chrome is also incredibly intuitive and takes literally seconds to learn, even if you’re not familiar with AliExpress.

Plus, with so many learning resources and guides at our fingertips, there was virtually no reason to contact the customer service team as we simply had no questions that couldn’t be solved in minutes by checking the blog.

Does Oberlo have good products?

With Oberlo, you can find the products you want to sell via the internal marketplace or directly on the AliExpress website. Although it would be nice to see Oberlo work with more suppliers, AliExpress has a considerable catalog of sellers and products, so chances are you’ll be able to find the perfect items for your Shopify store.

It’s worth looking for Verified suppliers when finding products for your store. These suppliers must show a proven track record for providing high-quality items with low (under 2%) disputes and a minimum 95% delivery time rating. These suppliers have also had their warehouses, documents, and processes investigated by Oberlo, so they are the most trustworthy option.

Who can use Oberlo?

Oberlo can be used by anyone, anywhere. All you need is a Shopify store and access to the internet to get shipping!

The system and app are currently available in six languages: English, Spanish, Portuguese, French, Italian, and German.

You can only import items in USD with Oberlo. However, you can sell items in any currency by adjusting your settings with Shopify. Oberlo will still be able to handle the order fulfillment and pricing updates.

What is Dropshipping?

A dropshipping business is a quick and easy way to start making money online. With this kind of business, you don’t actually own the products that you’re selling. You don’t buy items and store them in a warehouse to send directly to your customers. Instead, you choose products that you want to add to your store from a third-party supplier like AliExpress.

With dropshipping, the manufacturer is in charge of making the goods, carrying inventory, and shipping products to customers across the globe. On the other hand, as a retailer, you’re responsible for showcasing products to potential customers, marketing your business, and building a brand that your customers can get behind. You also need to make sure that the orders get through to your dropshipping suppliers from your customers.

As a business model, Dropshipping allows you to eliminate a great deal of the stress from the fulfilment process. You can develop your own eCommerce store, without just having to use Amazon or eBay. Additionally, you can choose your own Oberlo pricing guide, with markups that you control, so you can boost your chances of making a profit.

While you’re responsible for managing the Shopify app with Dropshipping, and making sure that your business can be found on Google, at least you don’t have to worry about order fulfilment and shipping.

Although Oberlo isn’t the only way to get started with dropshipping, it is one of the most popular choices for an eCommerce business. This is particularly true for organizations that already have a store on Shopify.

Another thing to keep in mind if you decide to take the dropshipping route, is that you may be responsible for delivering your own customer support. If that’s the case, it’s important to make sure that you work with a supplier that you can contact to ask about things like delays in shipping.

What is AliExpress Dropshipping?

Oberlo dropshipping is sometimes referred to as AliExpress dropshipping, because the Oberlo app allows you to choose items from AliExpress suppliers to add to your store. With tools like the Oberlo Chrome extension, you can even add new products to your Shopify list in seconds.

However, Oberlo isn’t the only way to access dropshipping through AliExpress. Businesses can also buy bulk products straight from AliExpress and send them to their customers themselves. However, Oberlo is the easiest way to access AliExpress dropshipping, where you don’t have to worry about things like storing products and fulfilling orders.

With the Oberlo plugin and AliExpress, you can easily add products, complete with photos and descriptions to your dropshipping store in a matter of seconds. For beginners in the eCommerce world, using is often a much more straightforward way to make money than building your entire business from scratch. There’s even a free plan available from Oberlo to get you started with the basics.

Once you’ve learned how to master Oberlo, you can start working on other steps to make the most out of your eCommerce business. This could mean upgrading to the pro plan on Shopify so you can access more features, or just enhancing your SEO strategy. Whatever you choose to do next, the Oberlo supply marketplace will keep you stocked up on dropshipping products.

Who Should Be Using Oberlo for Their Online Store?

This question is pretty simple because any store that has dropshipping should consider implementing Oberlo. It only takes a few minutes, and the system cuts time spent with dropshipping. You can also find quality suppliers with reasonable prices. In short, it’s how dropshipping should be.

Anyone can sign up for an Oberlo account, and start adding products to their store. Over the years, countless store owners have shared their success stories. Just keep in mind that Oberlo can’t do everything. It might make it easy to avoid warehousing your own products, but it won’t work with all stores, like WooCommerce stores.

Additionally, you may need to spend some time researching suppliers to ensure you’re getting the best quality of products, engaging product description solutions and a range of fast shipping options. Note that some AliExpress suppliers aren’t the fastest at delivering products to customers.

Is Oberlo only available on Shopify?

Yes, Oberlo is an app that only runs on the Shopify platform. For this reason, you will not be able to use the Oberlo e-commerce platform on any stand-alone or other website.

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